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Simple Facebook Tip to Extend Personal Brand Reach

Posted by Carl E. Reid Saturday, May 14, 2011 0 comments

Most email software (i.e. outlook, gmail etc.) has a type-ahead feature. This is also referred to as auto-complete. This function remembers and stores addresses you send to. When you start typing names of a previously stored contacts, your email software will recognize it and offer suggestions for completing the name text for you.

Facebook has a similar type ahead feature, when posting "comments", on a "wall" or in a group.  As you will see in the picture above, using the "@" symbol and typing the first letter of a name triggers Facebook to present a drop down menu.  You can now select friends, business pages you "Like" and calendar events you published on Facebook.  Whatever selection you make from the menu  (i.e. a friend's name) will be converted to a hyper link people can click on and visit that page.  To complete the hyper link conversion, you must press to save a comment or click the "Share" button on a wall post.

By using the "@" symbol with a friend's name you extend your visibility. Your friend is notified on their Facebook news feed that you mentioned them. Your friend's friends also see your comment. 

This is a great way to edify friends, while getting your smiling face in front of new people.  You might even make some new friends.

Carl E. Reid
Social Media Strategist, Intrapreneur Coach, Author, Speaker
  Tel: 201-222-5390  *  Carl E. Reid.com
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