1. Make sure the company blog is RSS enabled. That means the little orange chicklet should be visible on the blog. This allows people to channel in/out using their RSS readers. RSS stands for Really Simple Syndication. Having a blog with no RSS feed is like having a telephone with no dial tone. You can't communicate with the rest of the world. - Click here for RSS article details
Ask your web developer to flip the switch "On" for displaying the RSS chicklet on the blog. Once this is completed, it sets the stage for "1 button publishing". Publish a blog article. The article will automatically distribute to Twitter, Facbook and LinkedIn accounts for ALL team members.
2. In preparation for "1 button publishing", everyone on the team should have accounts on Twitter, Facebook and LinkedIn. You can hook your Twitter account into your Facebook and LinkedIn accounts.
3. Consider setting up a business page on Facebook. Here's an article for details: New Facebook Changes Provides Best of Both Worlds -
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