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Business Intelligence on How To Brand with Twitter

Posted by Carl E. Reid Tuesday, March 12, 2013

Did you know Twitter engagement rates are higher on Saturday and Sunday? Below is an excellent infographic provided by Linchpin SEO, which provides the clues needed to crack the mystery of how to really engage people on Twitter.  

As I mention to my clients, having a social media presence is not enough. Converting social media presence into "influence" is the challenge. Social media Influence is what really translates into sales leads or referrals for sales conversions.

People do business with people they know, like and trust.  The hard question is how do we get Social media to emulate this basic human interaction. Engaging conversations with people, which makes those people share your value with others.

The question I suggest my clients ask themselves [as they look at each social media platform] is "Are we selling something or sharing something of value?" Sharing value is what people tune in to and VALUE is what people share.


The Linchpin SEO does an excellent job of teaching how, when and why engaging people builds personal and business brands.


Twitter Cheat Sheet
Twitter Cheat Sheet , an infographic by Linchpin Infographic Design

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