What do you think? Reply here and pick up some free job search tools while you're at it.
What do you think? Reply here and pick up some free job search tools while you're at it.
Why is marketing and branding both on-line and off-line important to your business or career? Here are some reasons why you need to be where your target audience hangs out.
20% of employers use "social networking" sites. Read more . . .
2008 - Career Builder Report via article in Personal Branding Blog
One-in-Five Employers (25%) Use Social Networking Sites to Research Job Candidates. Read more . . .
2009 - MarketWatch.com via article on Pre-Employ.com
40% of employers have searched Facebook and other social networking sites for information on potential hires. Read more . . .
2010 - 2nd to LinkedIn, Recruiters are hanging out on Twitter.
Some corporate recruitment firms use Twitter to analyze the employee’s communication skills and his work culture. According to few surveys among recruiters who use Twitter as a part of their recruitment process. Read more . . .
Online Marketing and Branding
- Answer questions on www.LinkedIn.com
- Develop a positive web presence with upbeat questions and comments on LinkedIn and other social networks.
- Blog, Blog, Blog - Setup a free account on www.Blogger.com
- Acquire a vanity domain name - www.GoDaddy.com
- Make yourself an industry expert with articles within your knowledge space that resolve problems, improve processes or share outcome results of previous projects etc.
Offline Marketing and Branding
- Personal networking produces the best results by tuning in to each persons' WIIFM
- Remote networking using telephone and contact management database
- Use voice mail as a marketing tool
- Maintain business posture through email with proper grammar, spelling and an email signature.
If you're short on time, you can view a quick video on this topic.
Many people use Google Alerts as a automated tool for acquiring news stories and doing research on various topics. You can even use Google Alerts to search for job or business opportunities. Place 2 to 3 words within "quotes" for each alert. Then you automatically receive an email with results found anywhere on the Internet. You can use Google Alerts to track how your company fares in the public eye or keep up with friends, family and associates. Just create an alert with their name in quotes.
Former New York City Mayor Koch endeared himself to people with his famous line "How am I doing?". That's a question you can and should answer about yourself, using Google Alerts. What do hiring managers, human resource professionals, recruiters or business associates see when they type your name into Google or any search engine?
By creating different Google Alerts with different variations of your name spelling, you receive feedback on what type of information people are viewing about you. This also provides intelligence on whether you should make adjustments to profiles you may have on Myspace, Facebook, Twitter, LinkedIn, or articles mentioning you or your company name etc.. Oh did you think that information about you was private? Think again.
Your web presence should reflect the name you use on your resume or bio. Google Alert intelligence is also valuable, if you have a similar name to someone else. Talk about a case of mistaken identity, if that person has a less than acceptable Internet web presence. Consider making your name more unique by adding a middle initial, generation qualifier or certification distinction (i.e. Al Q. Brown - Jim Smith, III - C. E. Reid, CSI).
Related article: "5 Quick Ways to Grow your Internet Web Presence"
Find Out What Others Are Saying About Your Business
I'd rather have 1% of the effort of 100 men than 100% of my own effort. - J. Paul Getty
Having $1.00 come from 3 different sources (CEO, Me Inc.) is far better than having $3 come from 1single source (employee). If 1 source stops paying (no job), at least 1 or 2 other sources of income still maintains basic living solvency. Our board of directors (family) still have a roof over their head, food on the table and the lights stay on and there's gas in the car. We just can't have all the extras 3 sources of income provided.
Take a look at your LinkedIn.com profile. Scroll down a little. No, not there. Right there; where LinkedIn allows you to add three (3) web site links. Those 3 web links are 3 checks with your name on it. All you have to do is "set it and forget it". This is an opportunity to create passive income. It may not be major money, but it could still be a dollar more than you had yesterday. It's still way better than adding cutsie web links that just go to favorite web sites we like. Are those sites paying you for the referral? Probably not, but they are still making money from the referral.
People are Googling you to get to your LinkedIn profile. If the searcher still does not hire you or continue a conversation, there is still a potential to make a $1 either way. If searchers trace out your links that take them to useful web sites, that works in your favor as an enterprising solution provider. Thats way better than linking to Twitter, MySpace or Facebook. The searchers will find you on those sites anyway.
There is a plethora of affiliate programs that pay for referrals to their web site. Upon registering you are provided a customized web link with a unique identifier. Every purchase from your referral web link(s) is a commission check paid directly to you.
We can provide you with some affiliate program recommendations. We are continuously developing agreements with strategic business partners that provide affiliate programs. Send an email to SavvyIntrapreneur@gmail.com for further information.
Outside of MySpace, YouTube, Linkedin, Bebo, social networks and blogs are also being used by schools, stock traders, non-profit organizations, event planning companies and professional/trade associations.
There is a list you can scroll down to view more videos. Enjoy!!
It is now a given that Google and other search engines are used more often to check out people and companies. Work that to your advantage. The Internet provides an awesome fertile platform for growing your business or career. The internet allows you to always be marketing.
Become an Internet farmer. Like growing a crop, your Internet web presence must be nurtured, watered and maintained. So you have a profile on LinkedIn, Monster, Career Builder etc.. Or your business web site is featured in a couple of Internet articles and it has some reciprocal links from other web sets. As far as search engines are concerned you're still only as good as your last home run.
Search engines work against you, if no new content is added. Your name or company name slowly gets pushed down on search engine results, unless you're continuously fertilizing the Internet with your presence.
Here's 5 ways to grow and maintain your web presence:
- If you have a resume posted on any job boards, make Sunday night your time to feed your web presence. Open your resume in "edit" mode. Press the space bar any where in your resume. Then press the back space key. Now save Your resume. The search engine spiders will sense the change and push your resume up for higher visibility to recruiters and hiring managers. Successful Project Manager, Terry Opalka, provided this brilliant technique at a recent ETP Network event "Sunday night I would update my resume on the job boards, by pressing the space bar and saving it. By Monday my inbox would contain emails from people contacting me about my resume."
- Participate in group forums that cover topics of interest. When replying to a topic thread, insert your full name, company name, web site and contact email address, in your signature. This is referred to as your tagline.
- Maximize your reading of news articles. At the bottom of each article is usually a comment section. If you agree with the reporter or have something "positive" feedback, go for it. Add your tagline.
- Add "key words" to your Linked profile, resume and web site. This seeding process should include the names of companies or clients where you previously worked. Add your skill set, services or products as key words. Add the names of high profile people related to your industry in your key words.
- Start a blog or comment on blog articles, with your tagline. Search engines love blogs more than web sites. Content on blogs is updated more often. This provides exponentially better results when people are searching for you or your company. Google has a dedicated search engine just for blogs http://blogsearch.google.com .



