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Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

New Facebook Changes Provides Best of Both Worlds

Posted by Unknown Thursday, February 24, 2011 0 comments

Just a heads up on new Facebook changes being implemented on March 1, 2011.  These changes will allow for maintaining a personal social life (your personal page) and having a professional game face (LinkedIn type) posture.

Personal page changes
You may have already noticed profile settings now being displayed at the top of your personal page. It is recommended you spend time adjusting your security settings in displaying personal information. Decide how much personal information your friends vs. the general public should see.

Business page changes
The majority of the new Facebook changes will impact business pages.  Here is where you might consider emulating your LinkedIn profile inside Facebook. This allows for maintaining a business posture. The really cool part is you will be able change between a personal page identity to a business identity at any time.  You still use the same login ID credentials to access both pages.

For example, Jane Doe has a personal page and she has a business page called JANE DOE, INC. [or use your company name].  Now Jane can "comment", "Like" and interact with friends and family on Facebook as Jane Doe.  Then Jane can change her identity when she visits other businesses or business associates on Facebook.  When Jane switches her identity to XYZ Widgets Company,  all her "comments", "Likes" etc. will be signed and displayed as "XYZ Widgets Company" [JANE DOE, INC.] on all Facebook posts.

I am offering a complimentary 16 minute coaching session, if you have questions on your CEO of ME, Inc. branding strategy on Facebook. Tel: 201-222-5390

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What is Seen When Your Name is Typed in Google?

Posted by Unknown Monday, April 5, 2010 0 comments

In previous articles "Using Google Alerts to Track Your Web Presence" and "5 Quick tips to Grow Your Internet Web Presence", steps were provided on how to develop and monitor your web presence.  Now we'll cover why you should even be remotely interested in developing a positive web presence.

If anyone types your name in Google, what will they see? What will be seen beyond your LinkedIn profile to separate you or your business from the competition to expedite closing the deal, getting the interview/meeting or being hired?  In Keith Ferrazzi's book "Never Eat Alone" who knows you is more important than who you know. 

Why is marketing and branding both on-line and off-line important to your business or career? Here are some reasons why you need to be where your target audience hangs out.

2007 - OnRec (online recruitment tool)
20% of employers use "social networking" sites. Read more . . .

2008 - Career Builder Report via article in Personal Branding Blog
One-in-Five Employers (25%) Use Social Networking Sites to Research Job Candidates. Read more . . .

2009 - MarketWatch.com via article on Pre-Employ.com
40% of employers have searched Facebook and other social networking sites for information on potential hires. Read more . . .

2010 - 2nd to LinkedIn, Recruiters are hanging out on Twitter.
Some corporate recruitment firms use Twitter to analyze the employee’s communication skills and his work culture. According to few surveys among recruiters who use Twitter as a part of their recruitment process. Read more . . .

Online Marketing and Branding

- Ride the long tail with article comments on your favorite news sites
- Answer questions on www.LinkedIn.com
- Develop a positive web presence with upbeat questions and comments on LinkedIn and other social networks.
- Blog, Blog, Blog - Setup a free account on www.Blogger.com
- Acquire a vanity domain name - www.GoDaddy.com
- Make yourself an industry expert with articles within your knowledge space that resolve problems, improve processes or share outcome results of previous projects etc.

Offline Marketing and Branding
 - Personal networking produces the best results by tuning in to each persons' WIIFM
- Remote networking using telephone and contact management database
- Use voice mail as a marketing tool
- Maintain business posture through email with proper grammar, spelling and an email signature.

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What's In an Email Address?

Posted by Unknown Wednesday, December 10, 2008 0 comments

You can tell quite a bit about a person from their email address. Email address name and case lettering may provide clues as to the type of person you will engage. If you think hiring managers, executives, recruiters and business professionals don't pay attention to email addresses, think again. Are you willing to take that risk with the competition in the job market being so fierce?

Your email address should answer the question "Am I committed to presenting a positive professional appearance, while marketing myself and my company?"

Sybil.Krill@anydomain.com is serious about her career or business. She provides an email address that presents a professional posture. A balanced amount of confidence is displayed in capitalizing the 1st letter of each part of her name. She is branding herself, because her email address reflects the same name she uses in her every day life, on her resume, business cards etc..

danny.krantos@anydomain.com almost achieves the same goal as Sybil.Krill@anydomain.com above. He may lack confidence, because the 1st letter in his first and last name is lower case.

bubbalicious@anydomain.com wants to be anonymous, whiling complaining about people not recognizing them or not responding back to their emails. Maybe they are also wondering why they are not getting calls for interviews or business meetings to present their services. This person is definitely not serious about their career or business posture. Cryptic email addresses beg for a response of "I'll get back to you, maybe".

MICHELLE.ARILLY@anydomain.com may love herself a little too much. Having confidence is one thing, but let's not go overboard. Following Internet and instant message rules, all UPPER CASE lettering is perceived as shouting. Is this person going to be high maintenance in the "attention" department?

Gary.Friptal@MyCompanyDomain.com provides the same professional posture as Sybil.Krill@anydomain.com, whiling adding that extra branding touch. Their name is branded and so is their company. Like a commercial, both are tied together. When people see the company name they think of that person. When people see the person's name there is an instant association with that company.

Amy@MyCompanyDomain.com is professional but is it memorable? If you are the only Amy in your company, that might work for a while. What happens, if you leave the company? Amy.G.Winstrom@MyCompanyDomainName.com works better. If you change companies, your personal name brand recognition still goes with you.

A single name works best, if you purchase a "vanity" domain that contains your first and last name (i.e.Amy@AmyWinstrom.com). Now you're cooking with branding gas.This can follow you no matter where your business travels take you.

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