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"THE HUMAN SIDE OF TECHNOLOGY" for convenience, productivity, safety, profitability or fun. This is the place to be to keep your finger on the pulse in emerging technologies. When should you zig when everyone else zags? Where should you concentrate your time, money or effort to capitalize on the next technology tsunami? Stay tuned . . . -Published by SAVVY INTRAPRENEUR

Can Facebook be Used to Develop Meaningful Relationships

Posted by Unknown Tuesday, March 8, 2011 0 comments

Can Facebook be used as a job search, business development or networking tool for creating meaningful business relationships? 

What do you think? Reply here and pick up some free job search tools while you're at it.

Social Media Team Effort for Getting the Word Out

Posted by Unknown Friday, March 4, 2011 0 comments

Some suggested steps to create buzz for acquiring new clients.  Similar to everyone in an organization having business cards, this tandem effort by all team members will produce a synergy in results.

1. Make sure the company blog is RSS enabled. That means the little orange chicklet should be visible on the blog. This allows people to channel in/out using their RSS readers. RSS stands for Really Simple Syndication. 
Having a blog with no RSS feed is like having a telephone with no dial tone. You can't communicate with the rest of the world. - Click here for RSS article details

Ask your web developer to flip the switch "On" for displaying the RSS chicklet on the blog.  Once this is completed, it sets the stage for "1 button publishing".  Publish a blog article. The article will automatically distribute to Twitter, Facbook and LinkedIn accounts for ALL
team members.

2. In preparation for
"1 button publishing", everyone on the team should have accounts on Twitter, Facebook and LinkedIn.  You can hook your Twitter account into your Facebook and LinkedIn accounts.

3. Consider setting up a business page on Facebook.  Here's an article for details: New Facebook Changes Provides Best of Both Worlds -

Press Enter Once: Publish to All Social Media Platforms

Posted by Unknown Wednesday, March 2, 2011 0 comments

Branding and marketing is the name of the game these days for both companies and individuals. Twitter, Facebook, blogs etc. are phenomenal tools for getting the word out about you or your company.   

Most social media tools are free.   Although you can do it yourself, engaging a social media consulting company allows you to work ON your business, not IN your business.  

Have you heard about "one button" publishing?  Write something once. Then it automatically goes viral globally to your Twitter, Facebook, LinkedIn, other social media accounts and Google (as in SEO search engine optimization).  Engaging a knowledgeable social media consultant eliminates a very steep learning curve for using those free tools.

View our social media client portfolio - Tel: 201-222-5390

New Facebook Changes Provides Best of Both Worlds

Posted by Unknown Thursday, February 24, 2011 0 comments

Just a heads up on new Facebook changes being implemented on March 1, 2011.  These changes will allow for maintaining a personal social life (your personal page) and having a professional game face (LinkedIn type) posture.

Personal page changes
You may have already noticed profile settings now being displayed at the top of your personal page. It is recommended you spend time adjusting your security settings in displaying personal information. Decide how much personal information your friends vs. the general public should see.

Business page changes
The majority of the new Facebook changes will impact business pages.  Here is where you might consider emulating your LinkedIn profile inside Facebook. This allows for maintaining a business posture. The really cool part is you will be able change between a personal page identity to a business identity at any time.  You still use the same login ID credentials to access both pages.

For example, Jane Doe has a personal page and she has a business page called JANE DOE, INC. [or use your company name].  Now Jane can "comment", "Like" and interact with friends and family on Facebook as Jane Doe. 
Then Jane can change her identity when she visits other businesses or business associates on Facebook.  When Jane switches her identity to XYZ Widgets Company,  all her "comments", "Likes" etc. will be signed and displayed as "XYZ Widgets Company" [JANE DOE, INC.] on all Facebook posts.

I am offering a complimentary 16 minute coaching session, if you have questions on your CEO of ME, Inc. branding strategy on Facebook. Tel: 201-222-5390

How to Get People to Ignore Your Emails

Posted by Unknown Wednesday, November 10, 2010 0 comments

Email communication can be a frustrating experience by our own doing.  NetM@nners explains why.  "We live in a me, me, me – busy, busy, busy world. Our society is really self-centered . . . One thing is clear, you shouldn’t expect others to behave as you think they should — they are not you".  Our immediate gratification based society dictates our expectation that every person we send an email should respond as soon as s/he finishes reading it.  Good luck with that thought.

If we work on understanding what motivates people, responses to emails may be faster.  So lets take a quick trip down the opposite lane on what encourages people to not be in a hurry to open and actually read emails received.  

Establishing these bad habits is a sure fire way to make people ignore or miss emails you send them.
  • Not having a compelling statement in the "Subject" that makes someone want to open your email.  Hi, hello and hey says nothing to the reader and may even trigger spam filtering, causing your email never to be read. Forbes writer, Kern Lewis's article How To Write A Compelling E-Mail Subject Line covers how to create a sense of urgency.  Also check out 5 Tips for Writing Subject Lines that Will Get Your Emails Opened from Constant Contact.
  • Not changing the "Subject" line when the email topic changes.  People can easily think they already read your email, because it has the same topic as a previous email you sent or they sent. Now your new topic gets deleted, without being read. Bye bye to that totally awesome idea you had.
  • Using email to initiate a series of back and forth conversation volleys, when a single phone call is more expeditious.
  • Introducing new topics in the email "Body", which are unrelated to the topic in the "Subject". 
  • Using email as a word processor for lengthy sharing of information. Keep emails short and to the point.
  • Bad timing on business email sends. Since business people constantly receive email, Saturday or Sunday may not be the best time to send emails.  By Monday, your email could be pushed so far down and out of sight by the 50-100 emails delivered after your email.  Just because you send an email during the weekend does not mean other people read emails during the weekend. Everyone has different work habits.  Send email when you know there is a good chance a person is in their office AND cleared out their "Inbox".
  • Not paying attention to geographic time zones.  Consider your reader's local time zone, when timing an email send. Your email sent at 9AM might be 9PM to your email reader. Better to write an email in draft mode. Then send the email during your reader's local business hours
  • Sending email to people in different cultural work environments. Again, consider timing email sends mentioned above. In many Spanish speaking countries, work stops at 2PM and resumes at 4PM.  In Europe, weekends are definitely considered mini holidays. Relaxing and spending time with family is a priority on weekends, especially in France.
  • Disregarding country holidays. Keep a world holiday calendar handy.  Time email sends accordingly, to increase the chances of your email being opened and read.

Technology Summer Camps and Scholarships

Posted by Unknown Sunday, April 11, 2010 3 comments














Do you worry about your child being properly positioned to compete in the work force and climb up the proverbial corporate ladder?  Will s/he survive future societal and economic pressures?   In the article "Global Competition: U.S. Students vs. International Peers" by Kathleen Kennedy Manzo, the chief executive officer of the International Society for Technology in Education,  Donald G. Knezek states “I don’t have to keep being pounded by the obvious facts about the dominant role technology is going to play in [students’] civic life, work and productivity, communication, and social interactions,”.

If it's true what experts say about China and India being more focused than the U.S. on developing students’ technical skills, Summer time is a perfect opportunity to combine fun with technology learning for our children.

Sure, you deserve to start planning a long overdue vacation to recharge your batteries. Is alone time only with your significant other part of your vacation planning? With some scholarships available, consider sending your child to a fun filled technology summer camp. From space exploration, to building roller coasters to crime scene investigation these camps offer social environments that make learning fun with math, science, computers, physics, biology, engineering and astronomy.

This is the time of the year when inner city youth programs focus on creating job opportunities for teenagers. What about the grammar and middle school children?  Technology summer camps prepare younger children for when it's their turn to work.  Let's not forget the life time skills these summer camp experiences provide.  My father always said, "travel experiences are the best education a parent's money can buy".  As a child I experienced "Indiana Jones" type educational adventures, including a 30 day car ride from the Bronx down to Mexico exploring the Aztec pyramid ruins, then on to Guatemala (age 11), going to school in Trinidad (age 12) and Fresh Air Fund wild life nature excursions (age 10).  These are just a few of my childhood summer camp adventures that set the stage for me to compete and become an extremely successful information technology career intrapreneur and entrepreneur over the last 28 years.

Below are some technology summer camp options to explore for your child.  Some scholarship deadlines may have expired.  Think of it as an opportunity to better plan your child's summer education and fun next year.

Hobbs Foundation Summer Science Camp Scholarship
Spend a week exploring outer space, building roller coasters, or
experimenting with Hollywood special effects. 
Application deadline is May 3, 2010.

Orlando Science Center Summer Camp
Spend a week up-close to Tyrannosaurus rex, launching rockets, or exploring outer space?

EXCITE Camp - Exploring Interests in Technology and Engineering
Empowers middle school girls in the fields of math, science, and engineering. Previous sponsors have included H.B. Fuller Company Foundation, IBM Corporation, the Medtronic STAR Foundation. 
Application deadline is May, 2010.

U.S. Space & Rocket Center Foundation Scholarships
The ultimate 6-day experience for campers ages 9 to 11 who want to be an astronaut!

Infotonics Summer Science Camp
Using popular themes, the camp helps students discover science, math, technology and engineering.  2010 programs include
Mission to Mars, CSI: Crime Scene Investigators and Magic of Harry Potter. Application deadline is may 31, 2010


Girlsstart Summer Camp
Empowers girls in science, technology, engineering, and math (STEM). Scholarship application deadline is May 3rd, 2010

The Advancing Hispanic Excellence in Technology, Engineering, Math and Science (AHETEMS) Foundation offers Space Camp scholarships for Latino students in grades 6-8 or ages 11-14. Those awarded are able to participate in either a three or six day camp experience.

The Army Community Service Space Camp Scholarship is available to children military personnel, including those who are reserve or retired, and who live no more than 50 miles away from Redstone Arsenal, Alabama.

The Bernard Curtis Brown II Memorial NASA Space Camp Scholarship allows the children of military personnel, past, present or reserve, to attend Space Camp.

What is Seen When Your Name is Typed in Google?

Posted by Unknown Monday, April 5, 2010 0 comments

In previous articles "Using Google Alerts to Track Your Web Presence" and "5 Quick tips to Grow Your Internet Web Presence", steps were provided on how to develop and monitor your web presence.  Now we'll cover why you should even be remotely interested in developing a positive web presence.

If anyone types your name in Google, what will they see? What will be seen beyond your LinkedIn profile to separate you or your business from the competition to expedite closing the deal, getting the interview/meeting or being hired?  In Keith Ferrazzi's book "Never Eat Alone" who knows you is more important than who you know. 

Why is marketing and branding both on-line and off-line important to your business or career? Here are some reasons why you need to be where your target audience hangs out.

2007 - OnRec (online recruitment tool)
20% of employers use "social networking" sites. Read more . . .

2008 - Career Builder Report via article in Personal Branding Blog
One-in-Five Employers (25%) Use Social Networking Sites to Research Job Candidates. Read more . . .

2009 - MarketWatch.com via article on Pre-Employ.com
40% of employers have searched Facebook and other social networking sites for information on potential hires. Read more . . .

2010 - 2nd to LinkedIn, Recruiters are hanging out on Twitter.
Some corporate recruitment firms use Twitter to analyze the employee’s communication skills and his work culture. According to few surveys among recruiters who use Twitter as a part of their recruitment process. Read more . . .

Online Marketing and Branding


- Ride the long tail with article comments on your favorite news sites
- Answer questions on www.LinkedIn.com
- Develop a positive web presence with upbeat questions and comments on LinkedIn and other social networks.
- Blog, Blog, Blog - Setup a free account on www.Blogger.com
- Acquire a vanity domain name - www.GoDaddy.com
- Make yourself an industry expert with articles within your knowledge space that resolve problems, improve processes or share outcome results of previous projects etc.

Offline
Marketing and Branding
- Personal networking produces the best results by tuning in to each persons' WIIFM
- Remote networking using telephone and contact management database
- Use voice mail as a marketing tool
- Maintain business posture through email with proper grammar, spelling and an email signature.

Managing Personal Technology ROI

Posted by Unknown Sunday, April 4, 2010 1 comments

Companies make staff go through gyrations analyzing implementations of new technology.  What's the cost? What is the return on investment (ROI)?  What is the short and long term benefit to the company, clients/customers, productivity and profitability? 

You know exactly what I'm talking about, because you've been there.  This also applies to entrepreneurs or small business owners running their own business.  Don't you or your chief financial officer make your employees do the same types of justifications?  Now ask yourself this question.  Do I apply the exact same business methodologies when purchasing personal technology for myself, family or home?  If not, why not?
 
The iPad is soon to be released (see video below). As with any new consumer technology gadget, especially when released by Apple, a buying frenzy occurs with a "got to have it" mentality.  This works perfectly for the company selling the gizmo. It's a credit to the engaged marketing machine producing sales results.  When done right, a perceived need is created for the consumer, when none exists.  It deftly and subtly overrides a "need vs. want" analysis. Do really just want it?  Or do you personally need it to be competitive with your career or business?

So back to performing return on investment analysis when making personal purchases of cell phones, computers, car gadgets, HDTV, cable TV, Internet services, FIOS, the triple play package etc...
 Transferring skills you use at work into running your career as a business is a key strategy to career management survival these days.  It positions you for being more valuable to clients at work.  This is accomplished by reinforcing personal life technology purchases with the same business practices companies employ.

My wife and I only purchased, upgrade and continue to pay our Blackberry bill every month [or any home technology], because it provides us with much return on our $90/month investment.  It answers the business acid test of providing ROI for productivity, clients [employers] and personal income profitability.  Our personal monthly ROI must cover the cost, plus produce a profit into our bank accounts.  Otherwise, it's just a firm grip on an empty sack.

When was the last time you beat up a vendor for hiccups in your personal cell phone service, like you do at work?  That's right. Services providers for home technology are still vendors to you.  No one should blindly pay a bill in full, if the FULL services have not been rendered.  It doesn't make good business sense for companies.  Why should it for you personally?  Read more on how to get vendors to pay you when personal technology services fall short.  When the weather knocks out satellite cable TV or vendors create service interruptions for hours or days with technology upgrades, that's not your problem. They owe you a credit.  You pay your bill "in full" for full services every month, no matter what.

Your career is your business. Your business is your career. Anyone who runs their career as a business, extended into your personal life purchases, is the smarter person who survives these days.

Secret Communication ( marketing ) Weapon

Posted by Unknown Friday, April 2, 2010 2 comments

You probably know this already, but I thought I would share it anyway :-)

If you don't have an email address for a person or they don't check email that often, you can still send email to their cell phone (comes to each person as a text message on their phone).  Many people in the "mature crowd" have a cell phone, but don't use email at all.  Now you can reach out to them more often via email.

Keep in mind people have a limited amount of characters they can receive in each text message. So keep email messages short to about 200 characters. That's enough to send a brief reminder about upcoming events, meetings or emergency alerts to multiple cell phones as part of email sends.

As long as you know the person's cell phone provider, you can use the formats below, employing your regular email system.

T-Mobile: phonenumber@tmomail.net

Virgin Mobile: phonenumber@vmobl.com

Cingular: phonenumber@cingularme.com

Sprint: phonenumber@messaging.sprintpcs.com

Nextel: phonenumber@messaging.nextel.com


Alltel: phonenumber@message.alltel.com
 

AT&T: phonenumber@mms.att.net
 

SunCom: phonenumber@tms.suncom.com
 

VoiceStream: phonenumber@voicestream.net
 

Verizon: phonenumber@vtext.com (text only)
             
phonenumber@vzwpix.com (pictures and videos)

What's In an Email Address?

Posted by Unknown Wednesday, December 10, 2008 0 comments

You can tell quite a bit about a person from their email address. Email address name and case lettering may provide clues as to the type of person you will engage. If you think hiring managers, executives, recruiters and business professionals don't pay attention to email addresses, think again. Are you willing to take that risk with the competition in the job market being so fierce?

Your email address should answer the question "Am I committed to presenting a positive professional appearance, while marketing myself and my company?"

Sybil.Krill@anydomain.com is serious about her career or business. She provides an email address that presents a professional posture. A balanced amount of confidence is displayed in capitalizing the 1st letter of each part of her name. She is branding herself, because her email address reflects the same name she uses in her every day life, on her resume, business cards etc..

danny.krantos@anydomain.com almost achieves the same goal as Sybil.Krill@anydomain.com above. He may lack confidence, because the 1st letter in his first and last name is lower case.

bubbalicious@anydomain.com wants to be anonymous, whiling complaining about people not recognizing them or not responding back to their emails. Maybe they are also wondering why they are not getting calls for interviews or business meetings to present their services. This person is definitely not serious about their career or business posture. Cryptic email addresses beg for a response of "I'll get back to you, maybe".

MICHELLE.ARILLY@anydomain.com may love herself a little too much. Having confidence is one thing, but let's not go overboard. Following Internet and instant message rules, all UPPER CASE lettering is perceived as shouting. Is this person going to be high maintenance in the "attention" department?

Gary.Friptal@MyCompanyDomain.com provides the same professional posture as
Sybil.Krill@anydomain.com, whiling adding that extra branding touch. Their name is branded and so is their company. Like a commercial, both are tied together. When people see the company name they think of that person. When people see the person's name there is an instant association with that company.

Amy@MyCompanyDomain.com is professional but is it memorable? If you are the only Amy in your company, that might work for a while. What happens, if you leave the company? Amy.G.Winstrom@MyCompanyDomainName.com works better. If you change companies, your personal name brand recognition still goes with you.

A single name works best, if you purchase a "vanity" domain that contains your first and last name (i.e.
Amy@AmyWinstrom.com). Now you're cooking with branding gas.This can follow you no matter where your business travels take you.